When I talk to people, customers or not, about the fact that Southbound Custom builds guitars, I often receive the same question: “So you buy bodies and necks and put them together?”
No.
We take rough lumber, add our blood/sweat/tears/creativity/experience in several thousand square feet full of machinery and come out on the other end with guitars. Building a custom one-off guitar takes several months. Even our builds that are more production oriented take at least a few weeks from start to finish.
Electric guitar building is an interesting field in that taking a build from start to finish, one must be a designer, draftsman, forestry expert, woodworker, machinery repairman, finisher, electronics technician, guitar technician and guitar player. If a builder is lucky enough to own his own business, then to that list you must add entrepreneur, accountant and customer service representative. You could also just say we wear a lot of hats.
It has been said that art, as part of its definition, must not have any practical use or purpose. By that definition guitars are not art. At Southbound Custom, we view what we do as art even if others do not. The fact that guitars have to be beautiful, compelling in addition to functional makes building them, at times, maddening. It is, however, that streak of insanity that defines us and separates us from those who haven’t the stomach.
A past customer of ours told me in frustration that the problem with the guitar industry is that it expects perfection for a dollar-twenty-five. There are those who don’t appreciate some of the more refined aspects of guitar building. But we’ve found quite a few who do. We’ve had some truly wonderful customers over the years. Those are the people that help inspire us to keep finding better ways to create even better instruments.
So as long as those people keep our phone ringing, we’ll be here covered in sweat, solvent and sawdust…building guitars.



